Betsul has announced the appointment of Lucas Ferreira as its new Chief Marketing Officer, reinforcing its leadership team at what the company describes as a pivotal moment for brand repositioning and growth acceleration.
Ferreira joins the operator with more than 14 years of experience in digital marketing and nine years leading high-performance teams across retail, technology, fashion and iGaming.
In a statement, Ferreira said he assumes the role with the objective of restoring the brand’s prominence in the sector. “I take on this challenge at Betsul with complete optimism and a clear mission to restore the brand to a leading position in the sector.
“We have the necessary pillars to reclaim our place among the main players: a solid foundation of excellent customer service and the best player experience.”
Throughout his career, Ferreira has managed more than BR900m in media investments, focusing on customer acquisition, performance marketing and brand development.
Betsul highlighted his experience integrating strategic planning, data analysis and team leadership as central to its next phase of expansion.
“We are confident that his experience and leadership will be fundamental in further strengthening the brand and driving our future challenges forward,” stated Betsul.
The appointment follows a series of commercial and branding initiatives by the operator. Earlier this year, Betsul partnered with CTN for São Paulo’s Carnival celebrations, expanding its visibility in major cultural events.
“Now, we will leverage these attributes with a deep synergy between marketing, product and technology. We are adjusting course with innovative strategies and an unwavering focus on results to ensure accelerated growth in the coming months,” added Ferreira.
Vibra Solutions recently launched a native betting app for Betsul in Brazil, supporting the operator’s product and technology strategy
