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Latest News
Betsul launches World Cup campaign celebrating Brazilian football fans
Betsul has expanded its World Cup marketing efforts with a new brand manifesto focused on the passion and traditions of Brazilian football supporters.
Brazil betting brands roll out Mother’s Day campaigns
Operators and gaming groups across Brazil used Mother’s Day campaigns to reinforce internal culture, emotional branding and audience connection strategies.
Betsul confirms departure of CMO Lucas Ferreira da Silva
Brazilian Betsul has confirmed the departure of CMO Lucas Ferreira da Silva after a short tenure, as the company continues to expand its product and marketing capabilities.
Betsul brings ‘human casino’ activation to São Paulo
Street campaign on Avenida Paulista uses interactive format to highlight awareness around betting behavior.
From stages to stadiums: Operators lean into culture with new campaigns in Brazil
MC Games backs live music production while Betsul launches a World Cup campaign centred on fan identity.