Betsul

MarketingOnline+ 1 more

Betsul launches World Cup campaign celebrating Brazilian football fans

Betsul has expanded its World Cup marketing efforts with a new brand manifesto focused on the passion and traditions of Brazilian football supporters.

1 min read • Jun 15 • By Layla Victoria

MarketingOnline

Brazil betting brands roll out Mother’s Day campaigns

Operators and gaming groups across Brazil used Mother’s Day campaigns to reinforce internal culture, emotional branding and audience connection strategies.

1 min read • May 11 • By Layla Victoria

CasinoOnline+ 2 more

Betsul confirms departure of CMO Lucas Ferreira da Silva

Brazilian Betsul has confirmed the departure of CMO Lucas Ferreira da Silva after a short tenure, as the company continues to expand its product and marketing capabilities.

1 min read • May 1 • By Milagros del Priore

CSRMarketing+ 2 more

Betsul brings ‘human casino’ activation to São Paulo

Street campaign on Avenida Paulista uses interactive format to highlight awareness around betting behavior.

1 min read • Apr 30 • By Layla Victoria

MarketingOnline+ 2 more

From stages to stadiums: Operators lean into culture with new campaigns in Brazil

MC Games backs live music production while Betsul launches a World Cup campaign centred on fan identity.

1 min read • Apr 10 • By Layla Victoria

OnlinePartnerships+ 1 more

Betsul names Kleber Bambam as ambassador

Operator expands brand presence through celebrity boxing events in Brazil, ahead of Fight Music Show 8.

1 min read • Mar 30 • By Layla Victoria

Responsible GamblingFinancial+ 2 more

​​Betsul rolls out financial booklet guide to reinforce responsible gambling

Operator introduces educational material authored by COO Andréia Oliveira as Brazil’s market places emphasis on player protection.

1 min read • Mar 19 • By Layla Victoria

MarketingOnline+ 1 more

Betsul appoints Lucas Ferreira as new CMO

Executive joins during repositioning phase as operator seeks renewed growth in Brazil’s market.

1 min read • Feb 20 • By Layla Victoria

OnlinePartnerships+ 2 more

Vibra Solutions launches native betting app for Betsul in Brazil

Platform available on iOS and Android introduces biometric login and real-time notifications.

1 min read • Feb 17 • By Shaan Khan

MarketingOnline+ 2 more

Betsul partners with CTN for São Paulo Carnival celebration

The collaboration will provide festival attendees with several exclusive offerings.

3 min read • Jan 30 • By Jack Found