AI Summary
Sign in to listen

CRB names Bolsa de Aposta as new main sponsor

The deal running through February 2027 marks the largest private sponsorship in the club’s history.

1 min read
crb-sponsor.jpg
Key Points
Bolsa de Aposta becomes CRB’s main sponsor until February 2027
Deal described as the largest private sponsorship in club history

Clube de Regatas Brasil (CRB) has announced Bolsa de Aposta as its new main sponsor under a contract running until February 2027.

The betting brand will feature on the front of the club’s shirt and across key assets at Estádio Rei Pelé, including dugouts, hospitality areas and the stadium screen. 

The agreement covers the 2026 season schedule, including Campeonato Alagoano, Copa Alagoas, Copa do Brasil, Copa do Nordeste and Brasileirão Série B.

Raquel Saliba, Marketing Director at Bolsa de Aposta, said that the “expansion of Bolsa de Aposta's presence in Brazil necessarily involves understanding that Brazilian football pulsates with immense force outside the Rio-São Paulo axis.” 

“Our arrival at CRB, shortly after consolidating our partnership with Criciúma, is a conscious choice to attract regional centers of passion.”

CRB President Mário Marroquim described the agreement as “the biggest private sponsorship in CRB's history," adding that the partnership reflects the strength and credibility of the club’s brand nationally.

The deal follows Bolsa de Aposta’s recent main sponsorship agreement with Criciúma FC, reinforcing its focus on Brazilian Série B clubs.

Beyond shirt sponsorship, the partnership includes plans for exclusive content production, promotional campaigns and fan engagement initiatives aimed at strengthening CRB’s national visibility.

Bolsa de Aposta operates under Brazil’s betting regulation framework and positions itself as an exchange model platform, allowing users to trade odds between each other rather than bet directly against the house.

The first match featuring the new sponsorship will take place in the Campeonato Alagoano final against ASA at Estádio Rei Pelé.

Good to know

Bolsa de Aposta is part of Grupo A2FBR 

Reaction Board

Set Global Gaming Insider to be your preferred search result

News Analysis

View All
finlandbear

The €1bn question: Does Veikkaus’ lottery monopoly signify an unfair advantage?

As Finland’s demonopolisation nears, Veikkaus’ role in the new market becomes increasingly clear, following its timely return to growth over the first half of 2026.

3 min read • • By Will Underwood
Ballys Analysis

Boom or bust: Which of Bally’s new US developments holds the most potential?

As the operator prepares to launch new casino-resorts in Las Vegas, Chicago and New York, recent concerns regarding Bally’s financials may cast doubt on each’s long-term potential. But which one offers the most?

7 min read • • By Kirk Geller
Fedbet analysis

Romania under pressure: Institutional stability should be a priority – Fedbet President

Global Gaming Insider speaks to Fedbet President Alexandru Domșa about Romania’s changing gambling landscape.

4 min read • • By Marieta Lezaic

In The News

View All
Michigan iGaming August
[ELEVATED IMPORTANCE]

Michigan iGaming, online sports betting AGR rises 11.9% to $315m for August

The state’s online sports betting handle for August decreased 2.5% from the prior year period, while Michigan’s online sports betting revenue fell 29.3% to $24.2m.

· Legal & Regulatory + 5