Ana Gaming has shared details of an internal innovation initiative that it says demonstrates how culture is embedded within its teams rather than imposed from the top down.
The company described a recent internal session titled “Shark Ana Gaming,” inspired by the Shark Tank format and organized by the Platforms team itself.
The idea did not originate as a formal leadership directive or structured corporate program. Instead, it emerged organically from employees who wanted to create a space where ideas could move beyond discussion and gain visibility.
The initiative, positioned as a form of endomarketing focused on engagement and internal empowerment, allowed team members to pitch proposals aimed at generating impact across product, revenue, retention, automation and other strategic business areas.
Each participant was given a few minutes to present their concept, followed by questioning from a panel of executives acting as “sharks.” The company said the session resulted in well-structured pitches, substantive debate and the selection of a winning idea, which received a prize.
However, Ana Gaming emphasized that the most significant outcome was not the competition itself but the behavior it revealed.
The company highlighted employees demonstrating ownership, challenging assumptions and articulating strategic vision beyond day-to-day execution and framed the session as evidence that its culture encourages initiative and accountability, arguing that when projects stem directly from teams, organizational values shift from messaging to daily practice.
“When the initiative comes from the people themselves, it becomes clear that culture isn't just talk. It's daily practice,” stated the company.
Ana Gaming remains active in Brazilian football sponsorships through its 7k brand. The company has recently renewed its partnership with the Campeonato Paulista through the 7k Trophy.
Santos FC began 2026 without a main sponsor after ending its agreement with 7k
