Cashpoint to onboard EveryMatrix tech in Denmark

EveryMatrix has signed a turnkey platform agreement with Danish betting operator Cashpoint, marking a new omnichannel partnership in the Danish market.

Under the agreement, EveryMatrix will provide its full turnkey platform technology to power Cashpoint’s retail and online operations. The partnership will support more than 1,000 sports betting terminals located across over 230 retail betting shops nationwide.

The platform will also deliver an upgraded online sportsbook solution and support the launch of an online casino product for the first time. The online casino is scheduled to go live in the second half of 2026.

Cashpoint, which operates as part of the Merkur Group, will undergo a rebrand to Merkur Bets once the platform migration is completed. 

The transition from the operator’s existing in-house system to the EveryMatrix solution is expected to be completed in time for the upcoming football season later this year.

The agreement represents EveryMatrix’s second major turnkey partnership in Denmark in recent months, following a separate deal with Danske Spil to support its casino and bingo products.

Commenting on the new deal, Ebbe Groes, Group Co-CEO & Co-Founder of EveryMatrix, stated: “The Cashpoint and Merkur brands are some of the most instantly recognisable brands not only in Denmark, but across Europe. 

“To partner with the team to deliver a project of this magnitude is both a privilege and yet another sign that more and more tier-1 operators and lotteries are turning to and placing their trust in EveryMatrix technology.”

Mathias Dahms, Managing Director Sportsbetting at Merkur Group, added: “This year, Merkur Bets will take another big step forward and take its already successful business in Denmark to a new level by switching to EveryMatrix technology and rebranding to Merkur Bets. 

“In EveryMatrix, we have found the ideal partner to provide us with a powerful technological foundation for our continued growth.”