Genius Sports and Hard Rock have expanded their partnership to include new products released by the technology company.
Hard Rock Bet Sportsbook will now be able to offer BetVision, a low-latency streaming solution from Genius Sports that gives customers the chance to access real-time stats, augmented viewing options and an integrated betslip from one screen.
The Touch to Bet technology allows players to interact with the screen to place bets during live games without navigating away from the stream.
The technology is being deployed in the hopes that it can attract new customers to the sportsbook, engage current customers to a higher degree and retain more customers all around.
BetVision can be used for global soccer leagues, such as Serie A, or for national NFL games on a phone or tablet.
Matt Primeaux, Hard Rock Digital Executive Managing Director & President, said:
Sports fans don't just want to watch - they want to engage, interact, and be part of the action. This expanded partnership with Genius Sports and the addition of BetVision will help us deliver a dynamic, more entertaining experience for every player on our top-rated app.
Sean Conroy, Genius Sports EVP NA, said:
By providing Hard Rock Bet with the highest quality official data and immersive live viewing modes across the world's biggest sports leagues, Genius Sports is supercharging the live betting experience. We're excited to roll out the latest version of BetVision across Serie A and the NFL, providing a compelling platform for fans to watch and bet on live matches.
