Allwyn extends partnership with Formula 1 in multi-year agreement

Allwyn has extended its partnership with Formula 1 following a successful first season. 

The extended agreement will introduce new interactive and broadcast elements between the two brands, with increased visibility for Allwyn during the formation lap. 

Allwyn will also be integrated into the F1 Predict platform, which invites players to guess what will happen during key moments throughout the weekend.

The newly formed Allwyn League will reward players with exclusive F1 prizes, including grandstand tickets to a Grand Prix for the highest scorer each weekend – and end-of-season prizes such as Paddock Club access and one-of-a-kind memorabilia.

Emily Prazer, Formula 1 CCO, said: “We’re delighted to be extending and enhancing our partnership with Allwyn, benefiting our fans and the communities where we race. 

"Our work with Allwyn reflects our shared commitment to leaving a positive legacy and leveraging innovation as a way of delivering new fan experiences both at home and at our global events. 

“Allwyn is a strong and valued partner to F1, both in growing the sport and in benefiting the people it reaches around the world.”

The F1 Allwyn Global Community Awards initiative in 2026, which saw Allwyn donate €100,000 ($115,626) last year to four charities across the US, Mexico and the Netherlands.

Pavel Turek, Allwyn Chief Officer Global Partnerships, said: “We are thrilled to take our official partnership with Formula 1 to the next level, marking our most significant long-term commitment to the sport to date. 

“By continuing our collaboration, we are committing to our shared belief in the power of Formula 1 to reach and inspire a global audience. This next chapter allows us to deepen that connection even further through the launch of the Allwyn League fan experience, our headline partnership of the Formation Lap and the expansion of our F1 Allwyn Global Community Award programme. 

“We will ensure the excitement of the track delivers a rewarding experience for fans and a lasting positive impact for the communities we visit.”

Earlier this week, Allwyn reflected on the brand's transformation in 2025, including the deployment of more than 30 new systems and enhancing its digital capabilities.