Allwyn has completed the biggest transformation of the National Lottery since its launch in 1994, and one of the most complex transitions undertaken worldwide, the company claims.
The £450m ($596.83m) investment saw tens of thousands of retailer records, 18 million player records and over three billion historical transactions transferred from the old archives over to the new digital system.
This was achieved by more than 30 new systems being deployed and the core retail technology upgraded across 43,500 retail partners.
A new suite of games has also been released as part of an initiative to produce more winners and generate more money for Good Causes.
By pushing enhanced digital capabilities, Allwyn hopes to draw new players to The National Lottery.
A list of additional initiatives were discussed during Allwyn's FY25 call, such as the OPAP Integration and PrizePicks predictions.
Andria Vidler, Allwyn UK CEO, said: “Allwyn is committed to restoring the magic to The National Lottery and delivering long-term growth. Being the guardian of this unique UK institution is a privilege and a responsibility we take incredibly seriously.
“We are delighted to have delivered growth to The National Lottery while successfully completing the largest international upgrade in lottery history.
“This is a hugely exciting time for The National Lottery and its players, as these much-needed upgrades now allow us to launch new games and products, meaning we can generate more money than ever before for Good Causes.”
So far, the changes to The National Lottery have been reflected in a 3.5% increase in sales, which exceeded £8bn in total.
More than one million new active users joined the digital platform, driving digital sales up 9.8% to £4.1bn.
This is the first time that digital sales have represented the majority of sales in The National Lottery’s 31-year history.
Despite pushing the digital platform, the operator also mentioned how important small corner shops and local newsagents are to the business, saying that “Allwyn’s retail partners are the backbone of The National Lottery”
