Sportradar has extended its multi-year agreement with Hard Rock Bet, incorporating official PGA Tour and Ultimate Fighting Championship (UFC) data, odds and additional in-play betting functionalities into its existing service offering in the US.
Hard Rock Bet Sportsbook customers will have access to new in-play options for the PGA Tour, including dynamic micro-markets such as hole winner and hole score.
These markets are supported by visual tools such as a real-time leaderboard with play-by-play updates, 3D shot tracking for each hole and automated insights throughout the round.
For UFC events, users will be able to access an expanded set of in-play micro markets, including strikes attempted and landed as well as takedowns. A live match tracker provides in-fight statistics, official branding and fighter imagery.
Eduard Blonk, Sportradar’s Chief Commercial Officer, stated: “We’re bringing the full scale of our official data, odds and AV portfolio to Hard Rock Bet’s customers.
“The addition of our newly acquired PGA Tour and UFC content can help operators unlock more dynamic in-play betting opportunities and deepen fan engagement. We look forward to continuing our collaboration to enhance the live sports experience for Hard Rock Bet’s customers across North America.”
Mike Primeaux, Hard Rock Digital Executive Managing Director and COO, added:: “By continuing to integrate Sportradar’s content, we’re giving players more ways to engage with the action on our top-rated app.
“This partnership strengthens Hard Rock Bet’s differentiated experience and supports our goal of delivering a simple, personalized journey that keeps fans connected to the moments they care about most.”
Through the partnership, Sportradar provides Hard Rock Bet with a wide range of betting markets and real-time products. These include live match trackers, APIs and a comprehensive audiovisual portfolio covering more than 700,000 events each year across major sports.
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