Flutter Entertainment operator Betfair has appointed Matt Gibson as Senior Commercial Manager for football, according to a post published by Gibson on LinkedIn.
The move follows Gibson’s departure from BetMGM, which operates under LeoVegas Group, where he said he had spent nearly three years.
In his post, Gibson wrote: “What a ride it’s been at BetMGM (LeoVegas Group). After nearly three years... it’s time to move on.”
He also stated that he had been “part of the small team to launch the brand in 2023,” linking his exit to BetMGM’s early development in the market.
Flutter Entertainment Senior Commercial Manager - Football, Matt Gibson, said: “Delighted to be starting April with a new challenge as I join Flutter Entertainment as Senior Commercial Manager - Football at Betfair.”
The appointment places Gibson within Betfair’s football-facing commercial structure ahead of what he described as “a busy summer.”
Separately, supplier Aristocrat has appointed Ian Adams as Vice President Digital Product Strategy, with the update confirmed via LinkedIn.
Aristocrat VP Digital Product Strategy, Ian Adams, said: “I'm excited to confirm my new position as Vice President Digital Product Strategy at Aristocrat.”
The source material does not provide further detail on Adams’ responsibilities or reporting line within Aristocrat’s digital product division.
Before joining Betfair, Gibson’s LinkedIn post indicates that his work at BetMGM included involvement in Cheltenham Festival activity, outside broadcasts and national radio output tied to the brand’s sports betting operations.
The source material does not include further details on the remit of Gibson’s new position, reporting lines or whether the role is newly created.
Betfair is one of Flutter Entertainment’s sports betting brands in the UK and international markets. Aristocrat operates as a supplier across land-based and digital gaming, including product and content development.
The appointments add to ongoing personnel changes across operators and suppliers in 2026, spanning sportsbook commercial roles and digital product strategy functions.
Flutter also made a Betfair-related commercial appointment in January, when it named Oliver King Commercial Director for Betfair in Brazil, formalising a senior role within Flutter Brazil’s executive structure as the market adjusted to regulation.
Gibson’s LinkedIn post references work across three Cheltenham Festivals during his time at BetMGM
