Betfair

Responsible GamblingLegal & Regulatory+ 3 more

Betfair faces duty of care challenge in UK High Court

A High Court case against Betfair could test whether gambling operators owe a legal duty of care to customers displaying signs of gambling-related harm, with potentially significant implications for the UK betting sector.

2 min read • Jun 4 • By Jack Found

MarketingOnline+ 1 more

Betfair uses Shearer hotline for World Cup fan campaign

The Flutter-owned operator is extending its football content strategy ahead of the 2026 tournament.

1 min read • Jun 4 • By Shaan Khan

Responsible GamblingCSR+ 4 more

Preparados? Betnacional and Betfair join forces in Flutter Brazil Game

Flutter Brazil will activate Betnacional and Betfair sponsorships during the semi-finals as part of a wider responsible gaming awareness strategy.

1 min read • May 20 • By Layla Victoria

MarketingOnline+ 2 more

Betfair adds Mauro Beting and Rômulo Mendonça to Brazil content strategy

New creators join operator’s push to strengthen digital presence through analysis-led and entertainment-driven content.

1 min read • Apr 15 • By Layla Victoria

AppointmentsOnline+ 2 more

Betfair names Matt Gibson Senior Commercial Manager as Aristocrat appoints Ian Adams VP Digital Product Strategy

Gibson joins the Flutter operator after working on BetMGM’s 2023 launch. Adams takes on a digital product leadership role at the supplier.

2 min read • Apr 7 • By Shaan Khan

Flutter Brazil partners IAB Brasil to strengthen advertising standards

The operator behind Betnacional and Betfair has become a member of one of Brazil’s biggest digital marketing bodies.

3 min read • Feb 10 • By Layla Victoria

MarketingOnline+ 1 more

Flutter Brazil announces Marcelo de Ciccio as new performance and SEO lead

The appointment supports Flutter Brazil’s strategy to scale digital acquisition and retention across Betnacional and Betfair.

3 min read • Feb 6 • By Layla Victoria

FinancialPartnerships+ 1 more

Brazil: Vasco seeks new lead sponsor after Betfair exit

Betfair ended its main sponsorship of Vasco da Gama at the end of 2025, prompting the club to open talks with new betting operators ahead of the 2026 season.

3 min read • Jan 5 • By Layla Victoria

Legal & RegulatoryFinancial+ 2 more

Paddy Power and Betfair to pay £2m settlement for social responsibility failings

An investigation by the Gambling Commission discovered numerous breaches of licensing conditions between August 2023 and May 2024.

5 min read • Dec 17 • By Rory Calland

Responsible GamblingLegal & Regulatory+ 2 more

No surprises as bad 'luck' Betfair appeal falls short in UK court

Property mogul Lee Gibson has seen his £1.5m loss appeal against Betfair dismissed by the Court of Appeal.

3 min read • Dec 9 • By Will Underwood

OnlineSports Betting+ 1 more

Pen, ref! Operator bet365 launches 'player to be fouled' markets

UK giant previously only offered 'fouls committed' and 'player tackles' in this area, but has now launched the new markets across Premier League football matches.

3 min read • Oct 28 • By Tim Poole

Land BasedCasino+ 3 more

Analysing Flutter's UK moves: Paddy Power closes 1 in 10 shops and Dibz stops UK operations

Flutter is making a few changes to how it operates its business in the UK & Ireland, although Betfair should remain unchanged.

5 min read • Oct 23 • By Megan Elswyth

Responsible GamblingLegal & Regulatory+ 3 more

Player sues Betfair for £1.5m losses after lying about being a multi-millionaire

The case could have potentially significant ramifications for the UK gambling and consumer industry.

5 min read • Oct 14 • By Megan Elswyth