Inspired and BetMGM extend virtual sports collaboration to New Jersey

Inspired Entertainment has expanded upon its partnership with BetMGM to launch the supplier’s portfolio of virtual sports content – including V-Play Soccer, Basketball and NFL-themed Football – in New Jersey. 

The content will officially go live on BetMGM and Borgata Online’s sports betting platforms, as the two parties previously collaborated to launch V-Play basketball, soccer and football in Ontario. 

“We are pleased to expand our partnership with BetMGM and Borgata to bring our proven Virtual Sports products to their New Jersey sportsbook. Our V-Play Soccer, Basketball and V-Play NFL-themed Football products have demonstrated strong performance across regulated markets, driving meaningful incremental revenue and engagement for our operator partners,” Inspired President and CEO Brooks Pierce said. 

“This launch underscores the growing role Virtual Sports play in modern sportsbooks, where companies that position Virtual Sports within their sportsbook, rather than their online casino, consistently generate higher revenues.”

BetMGM confirmed the virtual sports rollout in Ontario has established a “loyal player base” and generated “sustained performance” across all three products. 

The operator’s CRO, Matt Prevost, also spoke on the extended collaboration, having said, “Inspired Entertainment is a leader in Virtual Sports and expanding our partnership represents an important milestone in elevating BetMGM and Borgata Online's offerings in New Jersey.

“Inspired’s V-Play portfolio delivers premium, engaging sports content and results from Ontario have shown a positive player response.”

On March 16, Entain also announced the extension of its long-standing agreement with Inspired as the operator looks to bolster its online offerings ahead of the 2026 World Cup. 

The latest multi-year extension will see the introduction of Inspired’s Virtual Soccer BetBuilder, providing additional virtual sports offerings for Entain’s digital platform.