Winvia Entertainment has made its debut on the AIM market of the London Stock Exchange with a £205m ($269m) initial public offering (IPO).
The London-based company, majority-owned by Playtech founder Teddy Sagi, operates across two core sectors: the UK prize draw market and the regulated Romanian online gaming industry.
Winvia owns several major consumer brands, including Best of the Best and Click Competitions in the UK, and operates a portfolio of online casino brands in Romania, such as Princess Casino, Royal Slots and Luck - alongside white-label operations like Magnumbet and Cashpot.
The company raised £40m through an institutional placing to fund acquisitions in the UK prize draw sector. Management said the funds will be used to consolidate the company's market position and pursue further growth opportunities in what remains a fragmented but rapidly expanding segment.
Shares began trading at 195 pence, with early trading seeing a rise to around 215 pence, valuing the company at approximately £226m. The offer was described as "strongly supported" and "substantially oversubscribed" by institutional investors.
Commenting on the development, Winvia CEO Mihai Manoila stated: "Today's admission to AIM marks a major step for Winvia Entertainment.
"We've built a highly profitable, technology driven business across two fast-growing markets, UK prize draws and regulated online gaming, and we see considerable scope to accelerate our growth strategy in the UK prize draw market through organic and inorganic opportunities."
The listing represents one of the largest AIM admissions in H2 2025, following a quiet period for London flotations, and it is being viewed as a positive indicator of renewed investor confidence in the UK's digital entertainment and gaming sectors.
Winvia's majority shareholder, Playtech founder Teddy Sagi, retains around 70% ownership following the IPO.
