Betfair has announced the addition of Mauro Beting and Rômulo Mendonça to its cluster of creators in Brazil, as the operator looks to expand its digital content strategy and deepen engagement with sports audiences.
The move is part of the company’s efforts to position itself as a content-led betting brand, combining analysis, information and entertainment to reach different segments of fans.
By integrating established media figures into its strategy, Betfair aims to strengthen its presence across digital platforms and social media.
Mauro Beting joins the brand with a long-standing career across television, radio, print and digital media.
Known for his analytical approach and ability to explore multiple perspectives on matches, Beting has built a reputation for delivering contextualized sports commentary.
Commenting on the partnership, he said: “Football is passion, but it’s also context, history, and interpretation. Being part of the Betfair world is an opportunity to contribute with a more complete analysis, helping fans see the game in different ways.”
Meanwhile, Rômulo Mendonça brings a distinct, entertainment-driven style shaped by his work covering the NBA, Olympic Games and football broadcasts.
Known for his fast-paced narration and viral catchphrases, he has gained traction among younger, digitally native audiences.
"At Betfair, the idea is to highlight statistics, indicate game trends, think about and analyze the game, presenting to the public the nuances that make sports a unique and diverse event,” said Mendonça.
According to Henrique Mendonça, Head of Social Media, Influencers and PR at Flutter, the appointments reflect the company’s focus on working with creators who combine authenticity with subject-matter expertise.
“Mauro brings a lot of depth to his football analysis, while Rômulo adds entertainment, analysis, and a very strong connection with the digital audience. This combination is fundamental to our strategy.”
Flutter Brazil, Betfair’s parent company, has joined IAB Brasil as part of efforts to professionalise digital advertising practices in the betting sector
