UK operator Tombola is re-introducing an exclusive Arcade experience designed with its core audience in mind.
To compete with casino and slots-based games, the new addition will have a competitive edge – every individual game is designed by Tombola.
Tombola is positioning Arcade 2.0 as the customer-first alternative in a competitive space. And a reimagining of the classic arcade experience.
Launched in 2006, the operator champions themes that resonate and encourages safety built into every spin.
"This isn't just a product refresh," explains Tombola’s Managing Director, Marion Ryan. "It's a strategic entry into a market where differentiation matters. We're bringing 20 years of responsible gaming credentials, trusted brand heritage, and genuine innovation. Our customers deserve games featuring refreshed slots and instant-win games built with them in mind."
In addition to broadening its appeal for a wider audience, via their new ‘For Fun’s Sake’ creative the operator advertises itself as “the ones who decided online arcade games needed more fun and less fuss.”
Operating in the UK and Ireland under Flutter Entertainment, the launch reflects Tombola's Flutter Edge: the ability to innovate responsibly at scale, combining commercial ambition with in-house built games, player protection and regulatory excellence.
Flutter UKI pledged support for two children’s cancer charities earlier this year after contributing more than £8m ($10.8m) to good causes for the year.
A full marketing rollout commences from today across all digital channels
