New Australian Communications and Media Authority (ACMA) research has shown insights into the growing use of AI by different sectors but also acknowledges its potential pitfalls.
The report is separated into three different sections by industry, the first being the media industry, the online gambling industry and finally the telco industry.
In the media industry, AI is being used to accelerate advertising and streamlines content production, and the telecommunications industry utilises AI by improving overall efficiency, reducing costs and creating new revenue streams.
Lastly in the gambling sector, the individual report details how licensed betting providers are using AI, figures for the spending of online gambling and market share of online wagering companies.
The report draws upon research and analysis taken up to December 2025.
The industry has been embracing new AI technology for some times, with new stories of its use reguarly surfacing.
Introducing new capabilities, more personalised promotions and more efficient detection of fraudulent activity are some of the ways AI is being adopted by so many different sectors.
The report ends with how various well-known online gambling providers are incorporating AI into their business strategy and customer service. Things like AI assistants, AI analysis tools and predictive insights are all technological improvements that have streamlined previous problems.
Research showed that gamblers who are online will bet at least half the time, the most being on sports betting by 89%
