Incentive Games rolls out real-money titles with Novibet in Brazil

Incentive Games has expanded its presence in Brazil through a new content rollout with operator Novibet, marking another step in the supplier’s push into Latin America’s regulated markets.

Through its real-money division, Incentive Studios, the company has launched three titles, Mega Flight, Kicker and Velocity, on Novibet’s platform. The games are now part of the operator’s real-money gaming offering in the country.

The integration adds a mix of crash-style and arcade gameplay to Novibet’s existing portfolio, as operators continue to diversify content to appeal to a broader base of players. 

Brazil has become a key focus for suppliers and operators alike following the introduction of a regulated betting framework, with competition increasingly centred on product differentiation and user engagement.

“Novibet is an operator with a clear focus on delivering high-quality digital gaming experiences across regulated markets,” said Ahmed Baker, Chief Commercial Officer at Incentive Games. 

“We’re incredibly proud to see three of our real-money games go live in Brazil, and even more so to have worked so closely with their incredible team to make the launch a success. Brazil is an important market for us, and this is a great step forward in our continued growth across the region.”

Nick Bachas, Chief Strategic Partnerships & Project Officer at Novibet, added: “Incentive Games brings a fresh and engaging approach to real-money gaming, and the addition of these titles enhances our offering with dynamic content that appeals to a broad range of players.”

Earlier this year, the company signed a three-year agreement to become the main shirt sponsor of Santos FC, one of the most popular Brazilian clubs, combining fixed payments with performance-based components linked to user engagement.

“Brazil continues to be a key focus for us, and this launch is another step in expanding Novibet’s portfolio with innovative experiences,” added Bachas.