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Hard Rock promotes Morgan Lexis to SVP of Global Sales 

Promotion comes after Lexis joined Hard Rock International in 2024 as Vice President of Sales. 

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Lexis will manage global sales for 35 Hard Rock properties and lead global marketing 
She will also oversee the sales teams and strategies at all new property openings 

Hard Rock International has promoted Las Vegas native Morgan Lexis to become Senior Vice President of Global Sales. She will oversee global sales for Hard Rock properties including the Hard Rock Hotel & Casino Las Vegas. 

"I'm honored to step into this expanded role and to continue growing alongside such an extraordinary team and brand," said Lexis. 

"Hard Rock's key differentiators set us apart in the meetings and events landscape, and I look forward to sharing that distinctive experience with audiences around the world— driving meaningful growth across our iconic properties, including, of course, the highly anticipated Hard Rock Hotel & Casino Las Vegas." 

Chief Operating Officer for Hard Rock International, Jeff Hook expressed admiration for Lexis, "Morgan's promotion is a reflection of her remarkable contributions to Hard Rock and her proven ability to create exceptional experiences for our guests," Hook said."

"Her expertise in sales operations, combined with her extensive knowledge of our portfolio and tenure in the Las Vegas market, has positioned her to lead our global sales strategy into the future." 

Lexis is a veteran in sales and brings more than 20 years of experience in the hospitality industry. She has been part of the Hard Rock team for four years now and has led the team, with a focus on promotion and property sales. 

Her new role as SVP will involve marketing strategies for meetings, incentives, conferences and exhibitions (MICE) and the travel industry sales segments (TIS). 

Four new presidents were also appointed at Hard Rock International recently and will operate at different properties across the country.  

Good to know

Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces 

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