High Roller Technologies has brought on Nicholis Muller as its new Head of Applied AI.
The role was created specifically for him as the company prepares to launch in the prediction market sector.
Muller will report directly to Seth Young, High Roller CEO, as he spearheads the company's new technological direction.
In this role, Muller will be responsible for applying AI initiatives across High Roller’s compliance infrastructure, consumer experience, customer lifecycle management and product development processes.
Young said: “Prediction markets are dynamic by nature.
“The ability to understand consumer behavior, surface relevant markets, automate critical workflows, and support compliance at scale will be central to long-term success.
“We view applied AI as an important layer of infrastructure for this launch, not simply as a technology initiative, but as a core operating capability.”
This appointment follows a recent announcement from the company, that High Roller Technologies formed a definitive agreement with Crypto.com and Derivatives North America to launch an event-based prediction market product in the US.
The company will act as an Introducing Broker registered under the Commodity Futures Trading Commission (CFTC).
Young continued: “Operating in a regulated environment means AI must be defensible, not decorative.
“Nicholis brings the rare combination of hands-on AI engineering, a proven track record of creating products, and the entrepreneurial mindset to move quickly from concept to execution.
“That profile is exactly what this environment demands, and Nicholis’ appointment reflects our conviction that AI-enabled operations will be a meaningful part of how we enter and scale in the US prediction markets category.”
Prior to his appointment, Muller was integral in applying AI in operational, product, and customer-facing environments within other companies.
In its Q4’25, High Roller’s net revenue decreased 20.3% to $4.7m due to its “planned exit from certain markets.”
