FanDuel has named well-known sports broadcaster Erin Andrews as the operator’s latest Responsible Gaming Ambassador, joining fellow Ambassadors such as Craig Carton, Randy Livingston and Anita Ondine Smith.
"Erin is someone fans know, trust and listen to. By pairing her voice with our lived experience ambassadors, we're expanding our ability to reach customers with messages that resonate,” FanDuel SVP of Public Policy and Sustainability Cory Fox said.
“Her authenticity and deep understanding of the sports landscape make her an ideal partner to reinforce the importance of Play With A Plan."
As a Responsible Gaming Ambassador, Andrews will be tasked with creating responsible gaming content for FanDuel’s social platforms, participating in key campaigns and supporting broader education and awareness efforts.
Social media content developed by Andrews is set to include short form videos centered around responsible gaming education, seasonal moments and fan engagement initiatives.
Addressing her new role with FanDuel, Andrews said: "I've seen first-hand how sports betting can become such a huge part of the fan experience, and FanDuel provides the tools and awareness to enjoy sports betting safely from the start.
"It's so important for people to bet responsible when gaming to ensure that this space remains safe for others."
In September 2025, FanDuel announced the appointment of Keith Whyte as Responsible Gaming Strategic Advisor, where he began providing guidance on the operator’s safer play programs and identifying opportunities for advocacy and partnership development.
Whyte previously served as Executive Director of the National Council on Problem Gambling for over 25 years, where he led efforts to promote awareness and support for individuals experiencing gambling harm.
FanDuel was named the first-ever sports betting, casino and iGaming partner of the new Toronto Tempo WNBA franchise on April 28, featuring exclusive fan initiatives, brand visibility and digital activations
