Inspired Entertainment has agreed to a new long-term extension of its partnership with Paddy Power, allowing the supplier to continue serving as the operator’s exclusive distributor of retail gaming terminals and content.
“We are delighted to extend our long-standing partnership with Paddy Power, a relationship that has been built over more than two decades of collaboration and shared success,” Inspired President and CEO Brooks Pierce said.
“This agreement reinforces our position as a trusted partner, delivering high-quality terminals and engaging content that drive performance for our customers. We look forward to continuing to support Paddy Power’s retail business.”
The two parties originally began its collaboration over 25 years prior, with Inspired now set to continue providing gaming terminals and content across Paddy Power’s UK retail locations.
The supplier will remain as the sole supplier of gaming terminals to Paddy Power, including the distribution of its Vantage portfolio.
Paddy Power Head of Retail Gaming Vince Bateson also spoke on the extended partnership, having said, “Inspired has been a key partner to Paddy Power for many years, consistently delivering market leading technology and slots content that resonates with our customers.
“We are pleased to extend this relationship, ensuring continuity across our retail estate while benefiting from ongoing innovation in terminals and content. We look forward to continuing our collaboration and are committed to providing the best gaming experience for our retail players.”
On April 15, Inspired also formed a new software as a service (SaaS) distribution agreement with Playtech, looking to provide “seamless” access to the supplier’s portfolio of virtual sports content to operators around the globe.
Inspired’s virtual sports portfolio – including offerings for V-Play Soccer, Basketball and NFL-themed Football – will be distributed to global operators through Playtech’s sportsbook platform, utilizing a new SaaS solution for cloud-hosted back-end integration.
In New Jersey, Inspired expanded upon its partnership with BetMGM to launch the supplier’s portfolio of virtual sports content on April 8, including V-Play Soccer, Basketball and NFL-themed Football.
Inspired announced it was approved by the Alberta Gaming, Liquor and Cannabis Commission and registered as an iGaming Goods or Services Supplier – Critical Gaming Systems on April 22
