Kambi forms multi-year online sportsbook partnership with CBN 

Sports betting supplier Kambi has announced a multi-year partnership with the Canadian Bank Note Company (CBN).  

After being selected by CBN for its sports betting solutions and turnkey sportsbook product, the partnership will focus mainly on the South and Central American market, and the Caribbean.  

Kirk Arends, CBN President, Lottery and Gaming, stated: “It was essential to select a partner with a best-in-class online sportsbook solution. Kambi’s end-to-end technology, combined with its deep regional expertise, positions us to differentiate our offering and deliver a more engaging, modern sports betting experience for our players.”  

As part of the deal, Kambi will provide its sports betting operations to CBN’s Let's Bet and Apostemos brands. 

Kambi recently relocated its London office to Waterloo and will also provide its sportsbook betting services across seven Canadian provinces. 

Werner Becher, Kambi Group CEO, said: “We are very pleased to have agreed this multi-year partnership with CBN to support their sports betting operations through their Let's Bet and Apostemos brands. 

"Kambi’s selection is a clear testament to our strong track record in supporting ambitious sportsbook suppliers throughout the Americas, and we look forward to working closely with CBN and capitalising on the potential of this deal.”    

Kambi’s trading capabilities and player engagement features, combined with AI-driven CRM tooling will help broaden CBN’s business expansion. 

Having been known primarily as a lottery-led business, the agreement with Kambi will help expand CBN’s capabilities to the online sports betting market.