Paf has acquired Bell Casino AB, a company that handles gaming services on board around 50 vessels in Sweden, Germany, Poland, the Baltic countries, the United Kingdom, Ireland and the Netherlands.
Prior to the acquisition, Paf operated on board 26 vessels in the Baltic Sea and North Sea.
This deal supports expansion efforts from the business to strengthen its footprint across Europe.
Christer Fahlstedt, Paf CEO, said: "We are very pleased to bring this deal to a successful conclusion. The acquisition is strategically important for our Land & Ship business, as it gives us the right conditions to continue developing our operations over the long term.”
Bell Casino currently employs 28 individuals, including its founder and his son, all of whom will continue working with the company after the deal closes.
Lasse Danielsson, Land & Ship COO, said: "Our combined business gives us scale advantages when investing in modernisation and new technology. Together with Bell’s business, we will have the right foundation to continue investing and growing in the years ahead.
“Bell complements Paf’s existing business both geographically and commercially. I look forward to the positive opportunities and synergies that our combined operations can create.”
As a combined business, Paf and Bell will operate around 1,500 gaming machines and 450 arcade games across around 80 vessels.
Morgan Eliasson, Bell Casino Founder, said: "Naturally, there is a sense of nostalgia in handing over a company that I have helped build since the very beginning.
“At the same time, I feel both reassured and confident about the future when Bell is a part of the Paf Group. Paf is a company in our industry with a long-term perspective and both feet firmly on the ground.”
Recently, Paf lowered its mandatory loss limits for all customers, this time down from €16,000 to €15,000 ($17,853.32) per year.
In 2025, the Paf Group had a total turnover of €214.5m ($249.77m) and a profit of €57.2m. The annual distribution of Paf funds for society amounted to €55.5m.
