Paf has once again lowered its mandatory loss limit for all customers, this time down from €16,000 to €15,000 per year.
This marks the halfway milestone, with Paf halving its mandatory loss limit of €30,000 since 2018.
The operator is not finished, either, as it wants to continue lowering the limit until it reaches €8,000 per year.
Christer Fahlstedt, Paf CEO, said: “We are extremely proud that, through concrete measures and long-term investments in responsible gaming, we have now managed to halve the first loss limit that was introduced in 2018. It clearly shows that we are serious about our ambition to be a sustainable entertainment company.
“We have been clear about our ambition to take a strong stance on responsibility as a gaming company and to drive development towards a better gaming market.
“Unlike many other operators in the industry, we are also prepared to say no to revenue from unsustainable gaming. However, this needs to be done step by step, at a pace that is reasonably sustainable for us as a company operating in a competitive market.”
Alongside the lower loss limit, Paf will also alter how its open customer segments collect and analyse information.
Revenue will slowly disappear from the orange player segment, consisting of customers who have played between €15,000 and €30,000 per year.
Paf has already eliminated revenue from the red customer segment, which consisted of high-intensity players with annual losses exceeding €30,000.
Daniela Johansson, Paf Deputy CEO & Chief Responsibility Officer, said: “Completely removing the orange segment going forward is a deliberate and important decision.
“It is a concrete way of showing that we do not want revenue that is not sustainable over time, especially when our purpose is to contribute to long-term societal benefit.”
Just before Christmas, Paf increased the value of its annual employee-driven charitable donation to €150,000, marking the third consecutive year the initiative has grown.
Paf was the first international gaming company in the world to introduce mandatory loss limits
