News

Okada Manila appoints Shirley Tam as new EVP and CMO

Veteran gaming executive returns to lead marketing strategy as resort reports solid first-quarter results.

· 1 min read
Share this article
Follow us on Google
AI Summary
Sign in to listen
shirley
Key Points
Shirley Tam named EVP and CMO, Integrated Sales and Marketing
Resort posted PHP6.47bn (US$108.10m) in GGR for Q1
Digital expansion underway with launch of “Okada Play”

Okada Manila has appointed seasoned gaming executive Shirley Tam as Executive Vice President and Chief Marketing Officer for Integrated Sales and Marketing, marking her return to the Philippines’ largest integrated resort.

In a post on social media, Tam said: "I am delighted to announce my new position as EVP & CMO - Integrated Sales & Marketing for Okada Manila. I look forward to collaborating with our talented Sales & Marketing teams across the company to leverage our strengths and synergies across various disciplines."

Tam previously served as Senior Vice President of premium marketing at Okada Manila from October 2018 to August 2021. Before rejoining the resort, she was Chief Casino Marketing Officer at Inspire Entertainment Resort in Incheon, South Korea. Her career also includes senior marketing roles at The Venetian Macao, Galaxy Entertainment Group, Wynn Macau, Genting Hong Kong, and Caesars Windsor in Canada.

Her appointment comes as Okada Manila continues to post steady financial results. For the three months ended March 31, 2026, the resort generated PHP6.47bn in gross gaming revenue. VIP table games contributed PHP1.77bn on rolling chip volume of PHP53.08bn, while mass market table games delivered PHP3.04bn. Gaming machines added PHP2.99bn in revenue.

Non-gaming revenue, including hotel, food and beverage, retail and entertainment operations, reached PHP944m. The property reported adjusted segment EBITDA of PHP830m and total quarterly revenue of PHP7.41bn. 

During the quarter, Okada Manila also advanced its digital strategy through a partnership with PhilWeb Corporation to launch “Okada Play,” an online gaming platform designed to expand into the regulated digital market and diversify revenue streams beyond its land-based operations.

Good to know

Okada Manila recorded total revenue of PHP7.41bn for the quarter ended March 31, 2026, with visitor traffic reaching approximately 1.4 million

Reaction Board

News Analysis

View All
Alina Mihaela Popa Interview

Alina Mihaela Popa: Three techniques that make a flagship product

Iconic21's Chief Commercial Officer discusses how to grow an iGaming franchise.

4 min read • • By Will Underwood
SiGMA World Themes: AI, Crypto and more

SiGMA World preview: AI, crypto and the event's biggest themes

Experts from all over the world and across the whole industry will gather in November to discuss some of the biggest topics in gambling.

5 min read • • By Patrick Fasolis
onlyplay

Gaming's next frontier: Rethinking UX, mechanics and player engagement

Onlyplay CEO Christina Muratkina speaks to Global Gaming Insider about shifting iGaming marketing trends, UX beyond mechanics, Onlyplay's recent rebrand and more...

6 min read • • By Will Underwood

In The News

View All