Matchbook and ADI Predictstreet launch World Cup prediction markets

Matchbook has announced a new partnership with ADI Predictstreet, the official prediction market partner of FIFA World Cup 2026, to launch a dedicated prediction market platform for football fans in the UK, Ireland and Canada.

The agreement will see the launch of ADI Predictstreet at Matchbook, a co-branded hub offering prediction markets covering the FIFA World Cup 2026. 

Available through a dedicated platform, the service will feature markets on tournament outcomes, group-stage results, top goalscorers and in-play events throughout the competition.

As part of the offering, users will also be able to access live streams of all 104 matches scheduled during the expanded tournament.

The partnership represents a further step in Matchbook’s expansion into the prediction market sector. The betting exchange already provides infrastructure for easyBet Predictions in the UK through a white-label arrangement, and the addition of ADI Predictstreet hopes to strengthen its B2B prediction market offering.

According to the companies, markets will be structured around simple yes-or-no outcomes, with peer-to-peer pricing intended to provide a transparent and accessible experience for both experienced exchange users and newcomers to prediction markets.

Matchbook’s existing technology platform will power the service, with all markets operating under the company’s current regulatory licences. 

The operator reported processing more than 9.9 million peak transactions per day during 2025 while maintaining platform uptime of 99.85%.

The launch comes amid growing interest in prediction markets across sports and entertainment sectors. 

Earlier this year, ADI Predictstreet announced partnerships designed to integrate prediction-based experiences into sports media platforms ahead of the World Cup.

Additional market and partnership announcements are expected from the companies in the coming months.