Global Gaming Insider is proud to present How to Win the World Cup: The Evolution of Sports Betting, a three-part documentary exploring the history of betting on the World Cup.
Episodes will stream at 11:00am BST on Thursday 18 June, Thursday 25 June and Monday 6 July.
In an industry first, we speak to sports betting's leading voices, telling the story of how sports betting has changed – and there is quite the story to tell.
From pre-match predictions written on a betting slip, to in-play betting on a desktop computer, all the way through to today's bet builders on smartphones, we explore the definitive timeline of how the customer journey has transformed.
As well as shooting on location at world-class sports betting venues, we visited company headquarters to interview senior executives and traders across the industry for the full story.
Through this documentary – and with more to follow in the future – Global Gaming Insider is proud to raise the bar of gambling industry coverage. We look forward to providing engaging, worthwhile content that continues to inform and entertain audiences across the B2B world.
We would like to extend a special thank you to those who helped make this documentary a reality, including those who assisted with the organiastion of logistics, and the Hippodrome Casino and Coral Warren Street for allowing us to film.
And, of course, a huge thanks goes to our guest speakers from Betby, Betsson, Entain, First, Kambi and TXOdds, as well as the Global Gaming Insider production team.
From the very start of Episode 1 to the final outro of Episode 3, we welcome you to join us on our sports betting journey.
As well as the World Cup series, Global Gaming Insider regularly posts cutting-edge interviews on the Huddle channel, as well as Huddle Reports analysing the biggest industry trends
