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Brazil: IBJR partners with Unico to boost fraud prevention

IBJR says the entry of Unico ID as its newest member improves integrity, fraud prevention and consumer protection.

3 min read
ibjr unico
Key Points
Unico brings facial biometrics, machine learning and secure ID verification
IBJR says collaboration across the ecosystem is essential to protect bettors and combat illegal operators

The Brazilian Institute of Responsible Gaming Instituto Brasileiro de Jogo Responsável (IBJR) has announced that Unico ID, is joining the organization as its newest associate.

With 18 years of experience in highly regulated sectors, Unico specializes in advanced authentication systems and is recognised for its secure identity-verification platform designed to ensure precision and reduce fraud risks.

"Unico has solutions based on facial biometrics, machine learning and reinforced security layers, aimed at combating fraud and data protection, which validate with 100% certainty who is carrying out a transaction and the associated identity risks," assures IBJR.

According to the IBJR, these capabilities support a core objective of Brazil's newly regulated betting framework: validating with complete accuracy who is performing a transaction and assessing the identity-related risks behind each interaction.

For a market that depends on trust, traceability and compliance, the addition of a company focused on identity protection aligns closely with ongoing efforts to raise industry standards.

The IBJR emphasized that collaboration among operators, suppliers and technology partners is essential to sustaining a competitive and responsible market.

"In a highly regulated market, the union of the entire ecosystem is essential to ensure the competitive development of the industry and, at the same time, the protection of bettors and society," the IBJR stated on its social media.

As the regulatory landscape evolves, the Institute has continued to highlight integrity, player protection and the fight against illegal operators as critical priorities.

With Unico now part of the IBJR ecosystem, the Institute says the sector gains another layer of technical expertise to support safer, more transparent and more accountable operations.

This partnership is particularly timely given the IBJR's recent discussions surrounding the combating of black-market operators.

Good to know

Brazil's ongoing tax debate continues to shape industry expectations, with recent proposals suggesting significant changes to operator taxation

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