VGCCC launches new Dumb Thumb responsible gambling campaign

The Victorian Gambling and Casino Control Commission (VGCCC) has launched a new campaign that encourages players to beat Dumb Thumb. 

This is built on the idea that an individual's thumb may have a mind of its own while gambling, spinning more reels or placing more bets than the individual may have initially intended. 

The campaign is targeted towards people who are classed as medium to low risk as a prevention measure to stop gambling behaviour from escalating. 

Suzy Neilan, VGCCC CEO, said: “Aussies live for sport, and we’re being spoiled for choice right now, especially with the Socceroos making an incredible start at the FIFA World Cup, and of course the AFL season in full swing.

“That’s why it's crucial that people who choose to gamble on sport understand how gambling apps work and use practical steps like setting limits to help beat Dumb Thumb.

“Wagering and sports betting is growing. As many as 1 in 4 young men (18-34) gamble regularly, and just over a quarter of them report experiencing at least one form of gambling harm.”

Campaign materials will be broadcast across Victorian TV, social media, radio and featured in outdoor advertising areas. 

The campaign also promotes a three-step guide to gambling: Spend no more than 2% of take-home pay, gamble no more than once a week and play more than two types of gambling. 

This is almost identical to the recent initiative launched in Finland.

The VGCCC website has also dedicated an area to the Dumb Thumb campaign that includes the TV commercial, a harm minimisation calculator and several articles on minimising gambling harm.

Neilan continued: “This is about safety. Setting a limit is like putting on a seatbelt as soon as you get in the car. Limits can reduce the likelihood of you experiencing gambling harm.

“Gambling is a personal choice, and it’s vital that people have the knowledge and practical tools to manage their activity and participate safely.”