Allwyn has launched new Beat The Chasers scratchcard products as part of its licensing agreement with ITV Studios.
There are three games under this theme: Cash Builder, which matches ‘answers’ for prizes; The Offer, which lets players ‘predict’ the Chaser’s offer; and Beat The Chasers, where players need to outscore the Chaser for a win.
Steve Parkinson, Allwyn Marketing Director, said: “The Beat The Chasers programme has built a huge and loyal following across the UK, making it a natural addition to our Scratchcard and IWG line-up.
“With Beat The Chasers, we’ve created games that capture the competitive edge and quick-fire excitement of the show in a format that’s instantly accessible to players in-store and online.
“We saw fantastic engagement from both players and retailers with the launch of our Deal or No Deal Scratchcard earlier this year, and we’re confident Beat The Chasers will continue that momentum.”
To support the launch, retail partners will be given point-of-sale materials like signage, media screens, and posters.
An instant win game will also be launched on 30 June.
Steve Watling, ITV Studios SVP Gaming - Zoo55, said: “Beat The Chasers has been a hit international spin off show and demonstrates the success and popularity of the chaser mechanic.
“This is the first time the format has been adapted for a game, and this Allwyn scratchcard and Online Instant Win Game features all the main elements from the show format.
“We look forward to seeing this partnership go live.”
Allwyn recently partnered with Scoot to deliver scratchcards across the UK.
The £5 ($6.58) Beat The Chasers Scratchcard has five top prizes of £1.5 million, with overall odds of winning of 1 in 3.52
