Imagine Live has agreed to a new partnership with EveryMatrix in an effort to expand its live casino reach across multiple regulated markets, beginning with Tier One operators in Romania, Greece and South Africa.
“EveryMatrix has built something that very few companies in this industry can match: a genuinely large-scale distribution network that operators actually trust,” Imagine Live CCO Nadiya Attard said.
“Getting our content onto their platform means we can reach a much wider audience of quality operators across regulated markets, and do it efficiently. This is exactly the kind of partnership that supports the way we want to grow.”
The partnership will look to strengthen Imagine Live’s position in key regulated markets and supports its strategy of working with established platforms to provide quality content access to a wider operator base.
EveryMatrix Casino CEO Stian Enger also spoke on the new partnership, having said, “Imagine Live brings something distinctive to our platform.
“Their live casino content is built to a high standard, and their approach to regulated markets aligns well with how we work with operators. We are pleased to add them to our portfolio and look forward to seeing their content perform across our network.”
Imagine Live also expanded its regulated European presence after securing a licence from Denmark's gambling regulator, Spillemyndigheden, allowing the supplier to offer its live casino products to licensed operators in the country on 23 June.
The approval marks the company's entry into one of Europe's longest-established regulated gambling markets. With the licence now in place, Danish operators will be able to integrate Imagine Live's portfolio of live casino content into their platforms.
Alongside Denmark, Imagine Live now holds approvals from regulators including the UK Gambling Commission, Malta Gaming Authority, Romania's ONJN and the Hellenic Gaming Commission.
EveryMatrix launched a dedicated Lottery division on 23 June which will develop lottery-specific products covering numbers games, pool sports and eInstants and help extend its existing platform
