Tottenham Hotspur and Betano announce three-year partnership

Tottenham Hotspur has announced a three-year partnership with Kaizen Gaming, under which its Betano brand will become the club’s official training wear partner for the 2026/27 season.

The agreement will give Betano visibility on Tottenham’s training kits during pre-season and pre-match activity ahead of men’s fixtures. The brand will also feature throughout the year on pitch-side LED boards and stadium screens at Tottenham Hotspur Stadium.

After the first season, the arrangement will change format. From 2027/28 until 2029, Betano will become Tottenham’s official Europe and LatAm betting partner.

The parties said the partnership will include fan engagement campaigns, digital content and initiatives intended to promote safer and responsible betting.

Further activation details are expected to be announced during the 2026/27 campaign.

Commenting on the new deal, Ryan Norys, Tottenham Hotspur’s Chief Revenue Officer, stated: “We're pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement. 

“From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football as well as striving to help enhance knowledge around responsible gaming.”
 
Julio Iglesias, CCO at Kaizen Gaming, added: "Tottenham Hotspur is one of the world's most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League's most influential digital platforms. Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.
 
“This partnership marks another important milestone in Betano's long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur's global reach, digital leadership and ambitious outlook make the Club an ideal partner for the next stage of our growth."

The deal adds to Betano’s broader football sponsorship portfolio. In May, the brand was named an official tournament supporter of the 2026 FIFA World Cup across Europe and South America.

The company has also expanded its activity in Latin America through partnerships and community initiatives, including a recent adapted football programme in Argentina.