FeedConstruct has signed an exclusive agreement with the Football Association of Wales (FAW), granting it global betting streaming and data rights for all matches across the country's top domestic football competitions.
The deal covers the Novira Cymru Premier and Genero Adran Premier, Wales' top men's and women's football divisions, as well as the second tier Cymru North and Cymru South leagues.
Narek Harutyunyan, CEO of FeedConstruct, said: "Forging this strategic alliance with the Football Association of Wales is a key step in our mission to deliver diverse sports content to the global market. The Welsh domestic leagues represent a dynamic blend of historic footballing communities and rapidly emerging talent.
"By securing these exclusive data and streaming rights, we are committed to elevating the visibility of Welsh football on the international stage while delivering top-tier and engaging solutions to our worldwide network of partners."
Noel Mooney, FAW CEO, said: "We are proud to be announcing this exciting partnership with FeedConstruct. This important media rights agreement represents a significant step forward for our domestic competitions.
"We look forward to working together in partnership with FeedConstruct to grow global visibility and local engagement with our newly revamped Novira Cymru Leagues and the rapidly developing Genero Adran Premier across the coming years."
The agreement continues FeedConstruct's recent expansion of its football rights portfolio: The company renewed its rights agreement with the Ukrainian Premier League in July.
Earlier this year, the company also acquired exclusive rights to Nicaragua's Liga Primera and Copa Primera, while expanding its Latin American portfolio with Ecuador's Liga Básquet Pro and Argentina's top basketball leagues.
The Novira Cymru Premier expanded from 12 to 16 clubs ahead of the 2026-27 season under a new competition format introduced by the FAW
