Crown Melbourne CEO Ed Domingo has provided an update on the property’s harm minimisation and player safety programme – the Melbourne Transformation Plan (MTP).
Indeed, this three-year plan is now nearing its end, scheduled for December, prompting Domingo to outline “substantial” progress made around investment into employee education, player support and harm minimisation. The property’s Chief Executive has outlined that past lessons have been utilised to help inform and implement reforms that have made Crown Melbourne the “safest place to gamble in Victoria.”
He further explained that, this year so far, the operator has enhanced its complaints management process and worked on new changes to its Crown Rewards Programme – a new version of which is set to rollout in October – as well as completing its annual culture and engagement survey.
Speaking in full on these new developments, Domingo stated: “Since our last update, we have continued our momentum, with a strong focus on embedding our many transformation initiatives and ensuring that our progress achieved to date provides a sustainable foundation for Crown Melbourne’s future.
“As we look ahead, we are excited to be progressing a landmark $200 million investment to revitalise our Crown Melbourne precinct. With openings scheduled from mid-2026, these developments will create a more connected and vibrant precinct, reinforcing our ambition to be Australia’s leading entertainment destination.
“Maintaining our momentum and building out our enduring capabilities remains front of mind. While we are proud of the progress achieved, we recognise that sustaining trust with our community and regulators requires ongoing focus, transparency and accountability.
“With the continued support of the Crown Melbourne Board and our team members, I am confident in our ability to deliver lasting change and position Crown Melbourne for long-term success.”
This latest development follows the axing of 200 roles across Crown Melbourne’s 13,500-strong provincial workforce across Victoria, with the property citing challenging economic conditions and ongoing regulatory obligations behind the decision.
In 2024, the VGCCC issued binding written directions requiring Crown Melbourne to carry out this comprehensive reform plan following the findings of the Finkelstein Royal Commission
