Treasure Island has ended a $200 free slot-play promotion after demand caused lengthy queues at the Las Vegas Strip property.
The hotel-casino announced on Thursday that the giveaway had reached its planned capacity earlier than expected. Launched on Monday, the promotion had originally been scheduled to remain available until 7 September.
Customers were required to register for a Treasure Island player rewards card before receiving the free play.
Lines developed from the first day, with reported waiting times reaching two to three hours by Tuesday afternoon. Some customers reportedly waited for more than five hours on Wednesday.
Treasure Island attributed the early closure to an “overwhelming response” but did not disclose the number of participants, its intended capacity or the total value of free play distributed.
The promotion attracted attention because of both the value of the incentive and its relatively limited conditions. The $200 credit had to be activated and used within 24 hours, with a one-time play-through requirement. Once a participant had wagered the required $200, eligible winnings could be withdrawn.
Free-play offers are widely used by casino operators to encourage customer acquisition, rewards-program registration and repeat visits. However, incentives of this size are less commonly made available to a broad customer base without more extensive wagering conditions.
The promotion ended against a mixed operating backdrop for Las Vegas casinos. Nevada gaming revenue increased 0.8% to more than $1.3bn in June, although Strip revenue fell 1.4% to $754.7m.
This followed statewide growth of 1.5% in February and 5% in October 2025, while recent analysis has highlighted softer Strip visitation more generally, with comparatively positive momentum among off-Strip properties.
Customers had to activate and use the free play within 24 hours and complete a one-time play-through requirement
