Boyle Sports has announced a new partnership with Nottingham Forest football club, becoming the club’s official betting partner.
The operator's branding will be featured at the club's home stadium, the City Ground, via LED signage.
Boyle Sports Head of Sponsorship Liam McKee stated: “Nottingham Forest is a club steeped in football history, with an incredible connection to its supporters and community. We’re proud to become an Official Betting Partner and look forward to building a strong relationship with Forest and its fans.
“This partnership marks another important step in our commitment to English football. We look forward to bringing the Boyle Sports brand to the City Ground and engaging with Nottingham Forest fans throughout the season.”
Nottingham Forest COO Paul Bell added: “We are pleased to have Boyle Sports join the Club as an Official Betting Partner for the 2026/27 season. Their strong presence across football makes them a good fit for us, and we welcome them to Nottingham Forest.”
This development adds to Boyle Sports' already active presence in English football; the operator recently signed an agreement with Leeds United ahead of the 2026/27 season. Furthermore, front-of-shirt sponsorship with West Ham United was extended.
Outside England, Boyle Sports signed a multi-year partnership agreement with the Northern Ireland Football League in June.
As a result of the collaboration, Boyle Sports serves as the Title Partner of the Premiership, Championship and Women’s Premiership, helping to also build support for the Boyle Sports Women’s League Cup.
In early June, Boyle Sports joined the International Betting Integrity Association (IBIA), adding its retail and online sportsbook operations to the association’s global monitoring network.
Late last year, Boyle Sports recruited Mikael Gustavson as the company's new Creative Lead
