Leeds United appoints Boyle Sports as official UK & Ireland betting partner

Leeds United Football Club has appointed Boyle Sports as its new official UK & Ireland betting sponsor, with the operator set to receive prominent branding around Elland Road and help provide exclusive fan experiences. 

As part of a social media post unveiling the new collaboration, Boyle Sports stated: “From prominent branding around Elland Road to exclusive fan activations, competitions and digital content, we’re looking forward to bringing supporters even closer to the action throughout the season.

“Leeds United is one of English football’s most iconic clubs with an incredibly passionate fanbase, and we’re excited to be part of the journey as they embark on another Premier League campaign.”

Extending its reach across the UK’s top football competition, West Ham United recently confirmed Boyle Sports will remain as its front-of-shirt sponsor for the 2026/2027 season, with the operator’s logo featuring on men’s and women’s home, away and training kits.

As a main partner, Boyle Sports will deliver activations across matchdays, digital channels and wider club events, having organised several fan-focused programs in 2025 such as a scarf giveaway before the season’s first home match and two 'Shirt Swap' initiatives.

On 23 June, Boyle Sports reached agreement on a “landmark” multi-year partnership with the Northern Ireland Football League (NIFL), which included the launch of a new responsible gambling awareness campaign across NIFL clubs throughout the season.

As a result of the new collaboration, Boyle Sports will serve as the Title Partner of the Premiership, Championship and Women’s Premiership, helping to also build support for the Boyle Sports Women’s League Cup. 

The partnership will also hope to create new fan engagement opportunities across matchdays, broadcasts and digital content, while the responsible gambling initiative was developed to “promote safer betting conversations and provide practical information to supporters.”