Spribe has expanded the intellectual property protection surrounding its flagship crash game, Aviator, after securing trademark registration for the game's logo in Kenya through the World Intellectual Property Organization's Madrid System.
The registration extends legal protection for the Aviator brand in one of its most established African markets and is effective retrospectively from 11 October 2024. By using the Madrid System, Spribe was able to extend its trademark rights into Kenya through a single international application rather than filing separately in the country.
Kenya has played a significant role in Aviator's growth since the game launched there in 2021. Over the past five years, it has become one of the country's most widely played online casino titles, making the market an important part of Spribe's international expansion.
The additional trademark protection is intended to strengthen the company's position against imitation products while providing licensed operators with greater confidence that they are offering the authentic version of the game.
Giorgi Tsutskiridze, Chief Commercial Officer at Spribe, said Kenya was one of the first markets to embrace Aviator, making the registration an important step in protecting the brand as its popularity continues to grow.
The announcement follows Spribe's continued efforts to expand the reach of Aviator through new commercial partnerships.
In June, the company signed an agreement with Games Valley to make the title available through the aggregator's platform, allowing operators to access one of the industry's most successful crash games through a single integration.
Aviator reaches more than 77 million monthly active players worldwide and processes over 400,000 bets per minute
