UFC fighter Charles Oliveira will appear at SBC Summit 2026 as part of his role as a brand ambassador for Spribe’s Aviator game.
Oliveira, known as “Do Bronx,” will participate in activities across two days of the event, which takes place from 29 September to 1 October at Feira Internacional de Lisboa and MEO Arena in Lisbon.
His programme will begin on 29 September with a meet-and-greet at the Spribe booth between 14:00 and 16:00, where attendees will have opportunities to meet the Brazilian fighter and take photographs. Oliveira will also attend an exclusive Spribe networking event later that evening.
On 30 September, Oliveira will appear on the MEO Arena’s Super Stage from 11:30. The session will examine his experience in professional sport, including performing under pressure and resilience, alongside the role athlete-brand partnerships can play in helping gaming companies engage audiences across international markets.
Oliveira joined Spribe’s Aviator ambassador roster earlier in 2026 through the developer’s wider partnership with UFC.
Commenting on Oliveira's involvement, Spribe Co-Founder and CEO David Natroshvili stated: “Charles represents the ambition, resilience and connection with fans that we want Aviator to stand for. His journey from São Paulo to becoming one of the most successful fighters in UFC history is remarkable, and we are excited to bring him to SBC Summit.
"The booth activation, networking event and Super Stage conversation will allow attendees to experience different sides of Charles and understand why he is such a natural partner for the brand.”
Oliveira joins a wider SBC Summit speaker line-up that includes figures from sport and gaming. Organisers expect the event to attract 40,000 professionals from sectors including betting, gaming, payments, marketing, technology and media.
Further details about Oliveira’s appearances are expected to be added to the official event schedule.
Spribe has also signed many other UFC figures to promote the game, including former middleweight champion Michael Bisping and Brazilian fighter Valter Walker, whose partnership focuses particularly on Brazil and the wider Latin American market.
Spribe’s UFC collaboration also includes branding inside the Octagon at selected Fight Night and pay-per-view events
