Spribe has appointed former UFC middleweight champion Michael Bisping as a brand ambassador for its crash game Aviator under a one-year agreement.
The studio said Bisping will promote the title to international audiences through a series of campaigns and public appearances.
The partnership sits within a broader multiyear marketing collaboration between the supplier and the UFC, which includes branding at Fight Night and pay-per-view events.
Spribe CCO Giorgi Tsutskiridze said: “Michael Bisping is one of the most legendary UFC fighters and a true icon of the sport with a large and loyal international fan base.”
Tsutskiridze added: “We are hyped to be working with Michael to promote Aviator to his fans.”
Bisping, who became the first British fighter to win a UFC championship, retired from competition and moved into media roles, including commentary and podcasting.
The supplier stated the agreement will involve fan engagement activities and promotional campaigns across digital channels.
Bisping said: “I’ve always been about taking on the next big challenge and Aviator is exactly that. I’m looking forward to introducing my fans to the game.”
The ambassador programme forms part of the supplier’s wider strategy of collaborating with mixed martial arts athletes. The supplier said the game is available through thousands of operators globally and records large betting volumes across supported platforms.
In December 2025, Spribe appointed UFC fighter Valter Walker as a brand ambassador targeting Brazil and wider Latin American markets. That agreement also used the supplier’s UFC partnership framework, which supports regional campaigns with multiple fighters, including Alexander Pantoja, Michael Page and Merab Dvalishvili.
The UFC collaboration includes in-arena branding inside the Octagon during selected live events and supports additional athlete ambassador agreements
