Ahead of the 2026-2027 football season, BetMGM has introduced new enhancements to its sportsbook product, including expanded cash out features, betting insights, a rewards hub and improved live betting and bet building experiences.
“As we head into football season, we’ve made significant investments across our platform to deliver a more seamless and differentiated sportsbook experience,” BetMGM SVP of Sports Raymond Doyle said.
“From faster performance and expanded live betting capabilities to new tools that help customers make informed decisions, these enhancements are designed to keep players connected to the action throughout every stage of the game.”
The expanded cash out features have become a recent trend for sports betting operators over the past 12 months, as user frustration over injuries and early player exits has slowly grown for NFL and college football bettors.
The rewards hub will allow BetMGM users to access promotions and rewards information, as well as track their respective tier status and manage program benefits across the operator’s broader ecosystem.
At the time of writing, BetMGM is currently accessible in 31 markets, having most recently launched in Alberta following the province’s new fully regulated online gambling market going live in July.
The NFL recently announced it has formed multi-year partnerships with FanDuel, DraftKings and Fanatics Sportsbook, offering the ability to utilize league data and real-time play-by-play statistics through Genius Sports.
This latest agreement also outlines that all three operators must adhere to the NFL's “core game integrity policies” and will work in partnership across responsible gambling, intelligence and advocacy initiatives.
MGM Resorts International and BetMGM renewed its partnerships with Major League Baseball in June, extending a commercial relationship that dates back to 2018 when the entities became the league’s first official gaming and sports betting partners.
BetMGM partnered with Awager on August 13 to integrate live-streamed slot titles onto the operator’s iCasino platforms in New Jersey, meant to replicate the ‘authenticity’ of land-based titles
