Codere Online becomes official NFL betting partner in Mexico

Codere Online has signed a multi-year agreement with the National Football League, making it the league's official betting partner in Mexico.

Under the deal, Codere Online becomes the Official Betting Partner of the NFL in Mexico, the Official Partner of Super Bowl LXI, the Official Partner of the NFL Mexico Game and the Official Sports Betting Sponsor.

As part of the agreement, Codere Online will sponsor the 2026 NFL Mexico City Game, a regular-season matchup between the San Francisco 49ers and the Minnesota Vikings scheduled for November 22, 2026.

The company will also be an official sponsor of Super Bowl LXI, which will be held in Los Angeles in February 2027.

The agreement includes hospitality programs, VIP experiences, activations across multiple cities in Mexico and official NFL merchandise opportunities.

Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, said: "Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties.

"This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering."

Arturo Olivé, Managing Director of NFL Mexico, said: "Mexico is one of the NFL's most vibrant and important international markets, with millions of passionate fans engaging with our game year-round. We are pleased to welcome Codere Online, one of Mexico's most established and recognized online gaming and sports betting operators, as a partner. 

"Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL."