Relax Gaming has spread its European reach by going live in Italy through an agreement with operator bet365.
Additional content from partner studios available via Relax's aggregation platform has also been added, expanding bet365's overall offering to its local customer base.
Italy remains one of Europe's largest and most tightly regulated gaming jurisdictions.
The collaboration with bet365 is seen as an important milestone in Relax's expansion strategy, granting the supplier access to a mature customer pool while bolstering its credentials in a competitive landscape.
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said the launch represents a significant advance in the company's plans for the region.
"Italy remains a vital market for us and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience," she commented.
The partnership integrates Relax's proprietary content and aggregated third-party titles into bet365.it, one of the leading online platforms in the market.
The deal introduces Italian players to Relax Gaming's most recognized games, such as Money Train 3, Book of Powerand Net Gains.
Bet365 highlighted Relax Gaming's reputation for innovation and quality as central to the agreement in Italy.
"Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets," said a spokesperson for the company.
Relax Gaming also expanded its footprint with a new office in Belgrade.
Alongside the likes of the UK and Spain, Italy is a mature European market that generates strong turnover and GGR
