Fanatics renews partnership with Taraji P. Henson for new casino rewards program

Fanatics Betting and Gaming has extended its creative partnership with actress Taraji P. Henson to unveil a new adaptation of its “The House Always Wins” campaign, set to be released across TV, online video, social, digital and out-of-home platforms. 

As part of “The House Always Wins,” Henson plays the role of Fran – who is unable to complete normal office tasks as Head of Accounting without being reminded of loyalty offers from Fanatics Casino. 

Fanatics One Casino Rewards is a new seven-tiered program where users can access FanCash multipliers, casino credit offers, mystery drops, weekly sweepstakes and more. 

"Fran works because everyone around her is genuinely thrilled, and she is genuinely not," Fanatics Casino VP of Marketing Michael Afflick said. 

"Casting Louis, Kameron, Kaitlyn and Austen let us fill Fran's world with people audiences already know and love, each bringing their own comedic energy to the one question Fran never wants to hear again: did you hear about the new rewards program?"

In the first campaign spot, Henson – or Fran – attempts to eat lunch but cannot do so without a co-worker highlighting the reward program’s features, while the second spot sees Fran followed around the office by FanCash Spins – the operator’s free-to-play casino game. 

Fellow cast members such as Kaitlyn Bristowe, Kameron Saunders, Austen Kroll and Louie Fevola will be expected to share original social content while playing their roles from the campaign. 

While the campaign is expected to roll out across the US, Fanatics Casino is currently only available in Michigan, New Jersey, Pennsylvania and West Virginia. 

On September 8, Fanatics Sportsbook introduced a new marketing campaign for Fair Play Max, the operator’s injury protection tool for sports betting, with actor and ambassador Dennis Haysbert.

The campaign features two promotional spots – “Fairwell” and “Roadside” – where Haysbert “translates complex betting protection into relatable, human moments.”