Brazil's President Lula da Silva met with Uruguayan President Yamandú Orsi in New York during the UN General Assembly's high-level week.
Lula expressed interest in learning more about Uruguay's experience regulating the online betting sector.
The two also discussed Latin American and Caribbean integration, as well as the threats posed by political extremism and disinformation in the region and globally.
Unlike Brazil, Uruguay has no private online betting market: its only nationally authorized platform is Supermatch, which operates under state supervision and offers sports betting exclusively.
Uruguay's 2017 Decree 366/017 bans advertising or promoting any online gambling service not authorized by the state.
In something of an ironic parallel, the Uruguayan Football Association (AUF) and CONMEBOL have reportedly asked Uruguay's Government to allow advertising from unauthorized operators, a request that runs counter to the pushback Brazilian football clubs have mounted against tightening rules in their own market, instead of banning it completely.
Lula's interest in Uruguay's model comes as he reportedly prepares an executive order banning online casino and slot-style games in Brazil before the October 4 general election's first round.
Brazilian betting operators each paid BR30m ($5.8m) for a five-year license to operate legally in the country.
The two Presidents are expected to meet again soon to advance cross-border integration projects, particularly construction of the binational bridge over the Jaguarão River.
On bilateral matters, the leaders focused on infrastructure and agricultural trade, with Lula thanking Orsi for authorizing Brazil to use surplus Uruguayan beef export quota to China.
Brazil's Government will have to pay back betting operators if the provisional measure to ban online casino and slot-style games is approved
