AI Summary
Sign in to listen

Gaming1 acquires Pac-Man NV to boost Belgian presence

Gaming1 has taken full ownership of its long-standing partner Pac-Man NV, gaining its licence and digital portfolio as it expands its Belgian operations.

1 min read
Deal
Key Points
Gaming1 acquired 100% of Pac-Man NV’s shares on 22 September
The companies have worked together since 2012, and integration has begun
No employees will transfer under the transaction

Gaming1 has acquired all shares in Pac-Man NV, the company behind Carousel Group, in a move the Belgian operator says will expand its domestic digital business.

The transaction took place on 22 September, with Pac-Man’s activities being integrated into Gaming1 immediately.

The companies have worked together since 2012.

Gaming1 said the acquisition gives it access to Pac-Man’s licence and digital portfolio, adding capabilities to its Belgian operations. It did not disclose the purchase price or provide a breakdown of the assets included in the portfolio. 

No employees will transfer as part of the deal. Gaming1 said the teams are working together on the integration of Pac-Man’s activities.

Commenting on the development, COO Sylvain Boniver stated: “We believe this acquisition will further strengthen our digital presence in Belgium and enhance the fun and engaging entertainment experience we offer our players.

"It will also support our ambition to provide a safe, responsible and distinctive offering in the regulated Belgian market.” 

The deal comes after the Belgian Gambling Commission reported that online GGR rose 5.41% to €964.4m in 2025, while land-based revenue fell 7.17% to €656.1m. Online casino games generated €554.11m, up 13% year on year, according to the Commission’s figures.

Separately, a proposal to raise online gambling tax from 11% to 15% has divided the Flemish and Brussels regional governments.

Other recent coverage examined Belgium’s restored limits for betting-enabled newsagents and the Belgian Association of Gaming Operators’ call for stronger enforcement against illegal gambling operators.

Good to know

Gaming1 has not disclosed the purchase price

Reaction Board

Set Global Gaming Insider to be your preferred search result

News Analysis

View All
Tribal predictions analysis

Tribal prediction markets: Is the reputational pendulum swinging the other way?

Following the Tunica-Biloxi Tribe’s partnership with Kalshi, does the deal mark a new era for Tribes, or is this a lone-wolf move that will attract derision from the rest of the industry?

7 min read • • By Kirk Geller
argentina eight

What did we learn about Buenos Aires regulation after last week's provincial meetings?

A provincial committee created in February held only its second working session last week, laying out a plan to consolidate 22 pending bills and reach partial approval on online betting rules by October.

6 min read • • By Milagros del Priore
brazil q&a

Analyst: Why Brazil iGaming ban is unlikely... but industry needs to read the room

Felipe Bondezzan, Founder of Praesidium and Brazilian regulatory specialist, has an in-depth discussion with Global Gaming Insider about sports sponsorship, aggressive advertising, influencer marketing & more. In our opinion, it is the most honest and insightful take on Brazilian gaming so far.

9 min read • • By Tim Poole

In The News

View All
Armenia
[ELEVATED IMPORTANCE]

Armenia to restrict gambling terms in unlicensed businesses’ names

From 8 February 2027, businesses without the relevant Armenian gambling licence face fines for using specified gambling terms in names, trademarks, websites or signage.

· Legal & Regulatory + 4