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Gaming1 acquires Pac-Man NV to boost Belgian presence

Gaming1 has taken full ownership of its long-standing partner Pac-Man NV, gaining its licence and digital portfolio as it expands its Belgian operations.

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Key Points
Gaming1 acquired 100% of Pac-Man NV’s shares on 22 September
The companies have worked together since 2012, and integration has begun
No employees will transfer under the transaction

Gaming1 has acquired all shares in Pac-Man NV, the company behind Carousel Group, in a move the Belgian operator says will expand its domestic digital business.

The transaction took place on 22 September, with Pac-Man’s activities being integrated into Gaming1 immediately.

The companies have worked together since 2012.

Gaming1 said the acquisition gives it access to Pac-Man’s licence and digital portfolio, adding capabilities to its Belgian operations. It did not disclose the purchase price or provide a breakdown of the assets included in the portfolio. 

No employees will transfer as part of the deal. Gaming1 said the teams are working together on the integration of Pac-Man’s activities.

Commenting on the development, COO Sylvain Boniver stated: “We believe this acquisition will further strengthen our digital presence in Belgium and enhance the fun and engaging entertainment experience we offer our players.

"It will also support our ambition to provide a safe, responsible and distinctive offering in the regulated Belgian market.” 

The deal comes after the Belgian Gambling Commission reported that online GGR rose 5.41% to €964.4m in 2025, while land-based revenue fell 7.17% to €656.1m. Online casino games generated €554.11m, up 13% year on year, according to the Commission’s figures.

Separately, a proposal to raise online gambling tax from 11% to 15% has divided the Flemish and Brussels regional governments.

Other recent coverage examined Belgium’s restored limits for betting-enabled newsagents and the Belgian Association of Gaming Operators’ call for stronger enforcement against illegal gambling operators.

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Gaming1 has not disclosed the purchase price

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