Armenia’s State Revenue Committee has warned that businesses without the appropriate gambling licence will face restrictions on gambling-related terms in their names and branding from 8 February 2027. The committee says each violation carries a fine of AMD500,000.
The restriction forms part of the country’s Law on the Regulation of Gambling Activities. It covers terms identifying regulated activities, including “gambling”, “casino”, “gambling hall”, “online gambling”, “lottery” and “bookmaking activities”. The committee’s examples also include “bookmaker’s office” and “totalizator”.
Those without the licence for the relevant activity will be prohibited from using the terms in a company name, trade name, trademark, website name or organisational signage.
The rule also extends to derivatives and translations, according to the committee.
Its warning asks affected parties to review their use of the specified wording before the law takes effect.
For businesses with gambling-related branding, the stated scope makes both digital and physical identifiers relevant. A website name and a sign at a premises are among the uses specified in the warning.
The naming restriction sits alongside other Armenian measures targeting unlicensed gambling. Separate changes scheduled for 8 February 2027 will strengthen the blocking of unauthorised gambling websites through telecommunications providers and restrict advertising linked to unlicensed online gambling and lottery platforms.
Earlier proposals also covered payment restrictions aimed at unauthorised platforms and tighter advertising rules for licensed operators.
Additionally, lawmakers have considered a separate bill addressing participation by vulnerable groups, spending limits and self-exclusion.
Derivatives and translations of the listed terms are also covered
