Brazilian football influencer Luva de Pedreiro has partnered with Spribe to bring the crash game Aviator to fans across the country and the rest of Latin America.
With more than 40 million followers across social media, the influencer has become one of the most recognizable names in Brazilian football culture.
CCO at Spribe, Giorgi Tsutskiridze, explained in the press release: "Brazil is one of the most important markets in the world for us, and Aviator already has a huge community there.
"Having someone of Luva’s standing introduce the game to his followers, in his own voice, is the strongest way we could reach the next generation of players."
While Luva de Pedreiro is excited to bring the crash game to his millions of fans, Virginia Fonseca, Brazil's biggest influencer, announced she no longer intends to advertise betting platforms.
The decision follows the recent end of her partnership with Blaze but has been described by her team as a personal choice.
Luva de Pedreiro is not the only Brazilian ambassador for the crash game.
Spribe has previously established an ambassador fund with the UFC and signed Brazilian fighter Valter Walker, along with former middleweight champion Michael Bisping and former lightweight champion Charles Oliveira.
Despite being authorized in the country, a Brazilian court recently gave Spribe ten days to prevent the crash game from appearing on illegal betting platforms.
The court order carries a non-compliance daily fine of BR100,000 ($19,354), but rejected the request to suspend Aviator entirely.
The crash game has been particularly popular in the country, as thousands of players participate in "Aviarace" tournaments. These events feature live leaderboards and in-play statistics to create an engaging user experience.
Although some politicians are considering a nationwide ban on online casinos, experts believe the decision would generate an immediate, unbudgeted multi-billion-real deficit.
Brazil ranks as the second-highest nation for social media use in the world, making it a promising market for influencer marketing and advertising
