Football clubs from São Paulo's Série A and B held an emergency meeting at the São Paulo Football Federation (FPF) to discuss the betting ban.
After President Lula signed a provisional measure restricting betting operators, representatives from the state’s main teams with the FPF, which helped coordinate last week's joint manifesto against the ban, leading discussions on minimizing the financial impact.
Betting operators must remove all advertising, including club sponsorships, by 11:59pm on October 5, a day after the election's first round, with bettors given the same deadline to withdraw remaining balances.
Congress has 120 days to decide whether to convert the measure into permanent law. Betting sponsors paid Brazilian clubs more than BR1bn in 2025, accounting for 7.9% of Série A clubs' revenue and serving as main sponsor for 14 of 20 teams; only Athletico-PR, Bahia, Coritiba, Internacional, Mirassol and Red Bull Bragantino lack a betting sponsor.
Série A clubs generated BR14.9bn in revenue in 2025 against BR14.3bn in debt, while Betano holds naming rights to both the Brasileirão and Copa do Brasil.
São Paulo FC's own contract with Superbet shows how exposed the club now is: it allows suspension for up to 90 days or termination without penalty if regulatory or judicial action blocks betting advertising, with any advance payments refunded net of taxes.
That differs from early termination at the club's own initiative, which carries a 50% penalty on the remaining contract balance. The deal runs through 2030 and is worth BR680m in nominal payments, excluding sporting bonuses.
Main sponsorship is one of São Paulo's key commercial revenue sources, projected at BR95m for 2026 with rising nominal values through 2030
