Kaizen reiterates ‘commitment to Brazil’ in statement protesting ban

Betano owner and operator Kaizen Gaming has released a new post via LinkedIn reiterating its commitment to the Brazilian market and, in particular, its team on the ground in the nation.  

Indeed, the company has outlined that all Brazilian employees will remain in employment for the duration of the Provisional Measure’s validation, while also thanking its customers, partners and other industry stakeholders.  

Kaizen Gaming’s statement also highlights the tax revenue and player protection initiatives that will be lost should the regulated market become restricted – pointing out that an outright betting ban will do little to squash demand for gambling products, as has been proven in instances across the globe: “A ban doesn’t make demand disappear, as international experience has shown. It risks pushing bettors back to illegal operators, with no protections and no contribution to the country. 
 
“The measure is not final. We believe in the rule of law, in Brazil's institutions and in dialogue, and we hope the country builds on the progress it has made rather than loses it. In the meantime, we are complying fully with the law, and we will honor the social investment commitments we have already made.” 

Within hours of the  announcement of the ban on September 28, Kaizen Gaming subsidiary Betano had confirmed that it was considering legal action pertaining to its five-year right to operate under licensure by the Brazilian Government – news confirmed by part owner, Allwyn. 

Kaizen Gaming also pointed out in a separate part of the statement the adverse effect Brazil's ban will have on a number of related industries in Brazil, with the footballing industry having been particularly vocal in its opposition to the provisional measure. Last week, Brazilian Football President  Samir Xaud confirmed his personal opposition to the ban, with Flamengo also confirming its players will be wearing shirts protesting the ban in this week’s match against Santos.